On the 18th of August, Great Wall's new P Series Pickup was officially launched, commencing the dawn of a new era of Chinese passenger pickups and further enhancing the company's globalization strategy. Great Wall's new P Series Pickup will be user-centered, aiming to be a pickup for everyone and for every situation through a "super product" offering, "superior levels of service" and a "super customer experience" as well as the "Great Wall's new P Series Pickup Alliance" program. Great Wall's...

On September 28th, GWM Pickup Truck announced China’s leading LCV brand’s determination to reach its goal of being in the top three LCV brands in the world. At the launch event, Great Wall Motors announced its vision of being “China’s No. 1 pickup brand, building No. 1 choice for Chinese consumers, and finally making GWM one of the world’s top three pickup brands”. To do this, GWM released the “Six-Star Strategy” to ramp up their efforts in upgrading the brand...